» Brandhome taught at Miami Ad School 2015

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Brandhome taught at Miami Ad School 2015

We were invited to inspire and be inspired by the best creative minds in the world

The Brandhome team was invited to teach the world’s top creative talent for a full week at the Miami Ad School in Miami (USA). Our mission was to let the students experience for themselves the importance of solid strategies, big ideas and good execution in different markets.

As an agency specialized in atypical go-to-market, way-to-market and time-to-market strategies, Brandhome wanted to approach the Industry Heroes courses at MAS in a different way. We wanted to give students an unforgettable experience of what it’s like to work in a real-life creative environment with thorough briefs, tight deadlines and high expectations. We guided them along the way to their final presentations.

MAS' experiences

The 4 person team from Brandhome came to Miami for one week and reset the bar for the Miami Ad School Industry Heroes visiting lecture series. I am looking forward to finding other ways to continue the partnership between Brandhome and Miami Ad School in the near future.

Mark Smith - Director Brand Synergy at Miami Ad School

Erik is a very results oriented no bullshit leader who knows what works and what doesn't and his confidence in what he does really came across in his and his team's critique.

Ernesto Paz – Student at Miami Ad School

I learned more from you guys the past few days than in my entire life.

Paul Dagget – Student at Miami Ad School

Not all Miami Ad School Industry Heroes are equal. Some have more superpowers than others, and the Brandhome heroes were all examples of super-heroes!

Zuheir Kotob – Student at Miami Ad School

Brandhome has no place for ego's. Every one was an honest, hard working creative genius in their own right. They lead by example. I learned what it takes to be the best, and if your not going to be the best than what’s the point.

Paul Dagget – Student at Miami Ad School

It's just refreshing to learn from people who don't give a damn how things are NORMALLY run, and who are perfectly willing to do things their own way.

Humberto Belli – Student at Miami Ad School

One idea from Brandhome that really affected the way I think about advertising is that consumers now live in "moments," aka perceive ads that are highly contextualized.

Yvonne Skoczek – Student at Miami Ad School

It’s a huge difference with our very own schooling system. It was a pleasure to be part of this school for one week.

Elise Demuynck – Creative director at Brandhome

MAS breaths creativity, the particular schooling system opens your mind to fresh ideas and the atmosphere gives you so much energy. I would definitely recommend MAS to anyone!

Alec Van Noten – Digital manager at Brandhome

Read the full report on the MAS website

The work

Check out Miami Ad School students' best work

Brandhome used atypical cases to teach the students how to deal with making creative work in remote, smaller markets, as well as digging deep into a local Belgian brand and introducing it to the US market. Check out a selection of the best work below!