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The end of marketing as we know it The end of marketing as we know it

The end of marketing as we know it

Erik Saelens speaks at eurobest 2015

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We have turned away from trouble and strife in order to seek fame and fortune. Now we find ourselves on a planet that is overstressed, over-transparent and overregulated. There is no more time to waste.

Digital technology and the Internet are developing at breakneck speed. This is one of the main reasons why marketers find themselves confronted with a future that will have no mercy with the marketing and business models that professionals are still clinging to. What we need is a total reset of the marketing brain. Join Brandhome to look at the ten insights that will drive this disruption!

Erik is founder & executive strategic director of the Brandhome group.