Brandhome @ EXMA 2016 on the future of marketing!
Expanding the borders of Meaningful Marketing
Brandhomies Erik and Jef were invited to speak at EXMA 2016 in Bogotá, Colombia. As the largest marketing platform in South-America, the conference hosted over 5000 attendees, introducing them to the most groundbreaking insights on marketing. As this year’s keynote speaker, Brandhome introduced its latest thoughts on infobesity and Meaningful Marketing, joined by marketing pioneers such as Uri Levine (founder Waze) and Marc Randolph (founder Netflix). We managed to grab them by the collar for a short interview on their strong brands Waze and Netflix. Take a look at the interviews!
Our knowledge at your fingertips
At Brandhome, we are eternal students, constantly looking for ways to expand our knowledge on marketing while sending some of our insights back into the marketing world. As experts in storytelling, we always strive to create meaningfulness. This is a responsibility we take seriously and it informs everything we do. After a week of creative and strategic expositions on marketing, networking – and also blowing off some branding steam – our Brandhomies came back fully inspired, a feeling they would also like to share with you. Check out Erik’s entire keynote on The Marketing of Meaning, together with our Slideshare below!
BASE brand session
Jef Pelkmans & Erik Saelens
Think Like a Freak, Steven Levitt & Stephen Dubner
Approaching problems from an unexpected angle