How do you build a better future? Together with Eneco, we optimized our latest advertising campaign and came up with some creative new ways to make people choose sustainable energy.

For this campaign we focused on our Eneco ambassador Jutta, the red-haired girl who represents future generations. By showing what her ideal world would look like, we want to convince customers to change to green energy.

To push this message, we introduced a 360° media approach. We optimized our tv commercial and put together some new radio spots. Radio was one of our main channels, in which we focused on specific messages and target groups, like people moving to a new place or price seekers. We also went for a quirky radio commercial focusing on positioning and awareness. To back it up, we launched print advertisements in several Belgian newspapers and magazines, online banners, and to top it all off, we orchestrated a homepage take-over to really drive the message home (pun intended)!

Together with Eneco, we’re going for a sustainable approach AND a sustainable future!