The world is a mess
In Triple-A we trust
AAA has always been an indication of value, whether it’s real estate locations, academic performance or financial products. Following the same logic, a Triple-A brand is a brand that ensures value for each of its stakeholders through Authenticity, Accountability and Activation.
Brandhome believes brands need to find the right balance between each of these elements in order to survive the challenging times and fierce competition they face. Authenticity, Accountability and Activation are essential elements in forming the main drivers of brands that must deal with a rising demand for transparent, sincere and trusting brand behaviour.
Still, each of these elements individually can strengthen—but also threaten—the others. Especially when taking into account stakeholders with opposing interests. Brandhome believes that finding the right balance between the different dimensions reflecting today’s global trends is crucial to growing a solid brand.