Brandhome speaks at Tesla World
A world without marketing
The first conference on sustainable lifestyle, Tesla World, touched down in Antwerp last week. Our strategic director, Erik Saelens, spoke about the future of marketing and the need to collaborate with technology departments. He talked about Tesla Motors and other disruptive brands that are building a global community of brand ambassadors with their innovative products and services without making use of traditional marketing strategies.
Can you imagine a world without marketing? What would it look like? How would brands sell their products? And how would consumers even know they existed? We believe it’s possible if we change everything we know about marketing. Read all about it in our presentation: “Living in a world without marketing.”
Finally, someone who cares.
De Merkrolmethode (The Brand-Role Method), Jeroen Kemperman & Liedewij Trampe
On brand portfolios and diversity/diversification