Brandhome method test® lite edition

Brandhome method

STEP 1 – Strategic components:
defining vision, mission, ambition and identity

  • What is a company’s vision?

  • What is a mission?

  • How do you define ambition?

  • Where does a company’s identity come from?

  • What’s the difference between a hype, a trend and a rage?

  • What are the 4 levels of identity?

STEP 2 – Defining strategy, positioning and markets

  • Using the umbrella brand strategy means?

  • What do we sell to whom? This is also known as:

  • What are the first aspects in a brand or product customers notice consciously and subconsciously?

  • What is ‘product architecture’?

STEP 3 – Developing communication strategy and communication plans

  • What’s the difference between who I am and how I’m seen?

  • What does the Brandhome periphery mapping® tool help you with?

  • What is your house style part of?

  • The Brandhome communication matrix® defines 3 target groups. Which ones?

  • Which five elements should be covered in the communication briefing and together form the Brandhome creative tile®?

STEP 4 – Brandhome creative matrix® and Brandhome creative directions plan®

  • Brand X is a new player in the market and wants to show that it belongs right there with the market leaders. What’s a good creative direction for the brand?

  • Which of the following statements about fear in advertisement is true?

  • How many creative routes is it best to take?

  • Which of the following answers is not a type of creative approach in the Brandhome creative matrix®?

  • Is it possible to combine more than one of the basic types of creative approaches?

STEP 5 – Creative concept development

  • Should a brand play it nice and safe when talking about creative ideas?

  • Which one is not a characteristic of a good communication briefing?

  • Is it smart to use the same advertisement you made for television on a mobile audience?

  • What is the most important aspect of today’s technologies?

STEP 6 – Implementation

  • To avoid friction between agency and organization we give 4 guidelines. Which one of the following isn’t one of them?

  • Which of the following will be the most successful?

  • What’s the most important thing to remember when you work with a third party?

  • What is the best way to decide on a budget?

Specials

  • For how long should a pay-off be communicated?

  • What makes up the brand premium?

  • What is the last stage of storytelling?