What is a company’s vision?
What is a mission?
How do you define ambition?
Where does a company’s identity come from?
What’s the difference between a hype, a trend and a rage?
What are the 4 levels of identity?
Using the umbrella brand strategy means?
What do we sell to whom? This is also known as:
What are the first aspects in a brand or product customers notice consciously and subconsciously?
What is ‘product architecture’?
What’s the difference between who I am and how I’m seen?
What does the Brandhome periphery mapping® tool help you with?
What is your house style part of?
The Brandhome communication matrix® defines 3 target groups. Which ones?
Which five elements should be covered in the communication briefing and together form the Brandhome creative tile®?
Brand X is a new player in the market and wants to show that it belongs right there with the market leaders. What’s a good creative direction for the brand?
Which of the following statements about fear in advertisement is true?
How many creative routes is it best to take?
Which of the following answers is not a type of creative approach in the Brandhome creative matrix®?
Is it possible to combine more than one of the basic types of creative approaches?
Should a brand play it nice and safe when talking about creative ideas?
Which one is not a characteristic of a good communication briefing?
Is it smart to use the same advertisement you made for television on a mobile audience?
What is the most important aspect of today’s technologies?
To avoid friction between agency and organization we give 4 guidelines. Which one of the following isn’t one of them?
Which of the following will be the most successful?
What’s the most important thing to remember when you work with a third party?
What is the best way to decide on a budget?
For how long should a pay-off be communicated?
What makes up the brand premium?
What is the last stage of storytelling?