Brandhome method® lite book
We compressed over 50,000 man-hours of strategic and creative experience into an integrated approach for guaranteed results in brand building. The Brandhome method® is a step-by-step guide from defining your vision to knowing your go-to-market.
This book is a DIY tool for marketers in any stage of any process. The Brandhome method® lite edition is our way of responding to a changing market. Our clients are no longer looking for an agency that will lead them through the basics of branding, so we want to democratize the process by putting our method out there.
In 'Triple-A' we trust
The world is a mess, trust is out the window, spending is low, money is scarce and markets are driven by low-budget sales. People and businesses alike are holding their breath about the future. Could things get any worse? Actually, things couldn't be better! This is the absolute best time for a brand to make the transition from being "just a brand" to being a real Triple-A brand and launching a new era of brand marketing.
Triple-A is about balancing three elements to create a strong brand: Authenticity, Accountability and Activation. In today's modern world – and especially tomorrow's – these three elements are essential to gaining and keeping the trust of your audience.
Triple Trade Mark Survival Pack
The Triple Trade Mark Survival Pack combines the Brandhome method® lite edition and the Triple-A book in one convenient pack. The method and the philosophy: a great marriage that will improve your knowledge and enrich your marketing vision.
The Story Wars
Marketers! Advertising agencies! My brothers and sisters. I see in your eyes the same fear that would take the heart of me. A day may come when the courage of marketers fails, when we forsake our brands and they crash, but it is not this day. An hour of wolves and shattered companies when our ability to connect to our stakeholders fails! But it's not this day! This day we fight! By all that you hold dear on this good earth, stand and tell your stories, Marketers of the World!
Two marketing buddies
walked into Buddha
Two top international marketers meet in a bar … they start talking and see in each other a passion for brand marketing. For a whole year, they bombard each other with ideas on life, the universe and … the meaning of brands and marketing. This book is the fascinating story of their intense dialogue, written in a unique storytelling style that captures the speed at which they live their lives. From Antwerp to Dubai … to the world!
Join Erik and Kurt on their 365-day marketing journey across 51 cities, 17 countries, 4 continents and 8 time zones.