Social Storytelling for the Modern Caveman
Jef Pelkmans speaks at eurobest 2015
Brandhome’s strategy manager Jef Pelkmans teaches “Social Storytelling for Triple-A brands” at eurobest 2015 Young Creative Basecamp.
Triple-A brands are Authentic, Accountable and Activating in everything they do. These Triple-A brands will own the future of branding. Social Storytelling will be their leverage.
How can storytelling help you to turn your brand Triple-A?
Download your free e-books: ‘The Story Wars’, a theoretical and inspirational book on storytelling and ‘Triple-A brands’, the framework for strategic thinking.
Do we still need hotel brands?
Erik speaks at AHIC in Dubai
De Merkrolmethode (The Brand-Role Method), Jeroen Kemperman & Liedewij Trampe
On brand portfolios and diversity/diversification