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Go go Eneco!

Wallonia gets ready for green energy

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Sustainable energy brand Eneco is a well-known player in the Dutch and Flemish market. Together with Brandhome, the green electricity provider already brought nature into the homes of many Flemish families. Now the time has come to take over the energy market in Wallonia, the southern part of Belgium. On your marks, go go Eneco!

Brandhome offered Eneco strategic and creative guidance in this challenging process of entering an unknown market. The successful campaign we rolled out in Flanders together could not be replicated for the Walloon market. Therefore, we stepped away from the concept of “bringing nature into your home with ease” and developed a brand-new campaign, putting Eneco on the market as a sustainable alternative.

Building a green future isn’t something you do in a day or two. It’s a marathon. And Eneco is determined to cross the finish line first. With “Go go Eneco”, we went for a literal and sporty interpretation of this green marathon.

The campaign includes out-of-home advertisements, a new website and energetic radio commercials. So, time to practise your French! Check out the Eneco website and turn on a French-speaking radio channel and discover our commercials! Go go avec l’énergie d’Eneco!