Frans Cornelis joins Brandhome
associate strategic director
Frans Cornelis, former CMO of Randstad Holding, joins Brandhome as associate strategic director. Twenty years ago, Frans was the mentor of Brandhome founder Erik Saelens. In the meantime, Frans and Erik have worked together on various projects. Frans has extensive expertise in go-to-market strategy, brand strategy, accountability, sponsoring, corporate communications and sustainability. In addition to his consulting activities, Frans is a regular speaker and lecturer at Erasmus and other institutions, and a member of various boards. He is chairman of the Sustainability Roundtables at INSEAD’s SIC and the Royal Dutch Rowing Federation. More info on his LinkedIn.