ESMA, captivated by efficient storytelling
Jef Pelkmans speaks at ESMA Conference 2016.
Our Brandhomie Jef Pelkmans was invited to speak at ESMA Conference 2016. This year’s conference in Brussels hosted over 100 professionals of the food retail sector, to talk and discuss the shift towards a new and efficient consumerism and 2016 trends in the sector. Jef Pelkmans was happy to contribute his intake on today’s consumerism by sharing his expertise in social storytelling. Together with Brandhomie Astrid Goossens, he joined the entire conference to learn more about this specific sector. You can read all about their adventure here.
In these challenging times, where brands fight for the consumer’s attention, there’s only one ‘branding weapon’ that will get people to notice you and make the difference: your brand story.
But how do you build a solid brand story?