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6 reasons the brand value bubble is about to burst 6 reasons the brand value bubble is about to burst
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6 reasons the brand value bubble is about to burst

Erik’s column for The Drum

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When it comes to brand value, there is too much hot air in the balance sheets that is not guaranteed by any real value – you do not need to be a banker to understand that this is a dangerous situation. The brand value bubble is about to burst.

Read Erik’s latest column on The Drum​, the leading global marketing website!